Pertinence

We are an online fashion brand based in Senegal, selling worldwide.
In every single collection, we use at least once, traditional African cloth to create universal and borderless products. As a matter of fact, we elevate the raw materials from antique cultural inheritance to elegant, chic, iconic yet trendy pieces of art. Thereby, we don’t only celebrate Africa, we also promote diversity by making multiple cultures from all around the world come together and shine through fashion. We could not agree with M. Felix Mendelssohn eloquent words: « The essence of the beautiful is unity in variety. »
Our aim is to bring a new fresh approach to the fashion industry, set trends in the international scene and inspire to the greatest extent while embracing through the process, the uniqueness within the various cultural values.